• Marketing and customer relations

    Finding, reaching and keeping your customers

    Marketing is all about identifying potential customers, reaching them with your products or services and encouraging them to come back for more. We show you how to write an effective marketing plan and put it into action and guide you through the process of building up a loyal customer base.

    What you need to know

    Creating a marketing plan. A marketing plan is an essential part of the overall planning and vision for your business, detailing how you are going to attract customers and the level of sales you hope to achieve. We’ll take you through identifying your marketing objectives, planning your marketing tactics and setting your budget.

    Building customer relationships. Loyal, satisfied customers will choose you first, come back time after time and recommend you to others. Working to win customers like this is well worth the investment of time and money. We’ll show you how to master the essentials of customer service, use loyalty-building strategies to drive repeat business and make yourself indispensable to your best customers.

  • While all reasonable care has been taken to ensure that the information in this guide is correct, no liability is accepted by Lloyds Bank for any loss or damage caused to any person relying on any statement or omission in this business guide. This guide is provided for information only and should not be relied on as offering advice for any set of circumstances and specific advice should always be sought in each instance. When using these services your agreement will be with the relevant third party and their terms and conditions will apply.

    Lloyds Bank shall not be responsible or liable to you for any failure by the third party to provide these services in relation to use by the third party of any confidential information supplied to them by you.

    Please note that any data sent via e-mail is not secure and could be read by others. Please be aware that there are certain circumstances where we are unable to accept e-mail instructions - for further information, please contact your relationship manager or business management team.

Calls may be monitored or recorded in case we need to check we have carried out your instructions correctly and to help improve our quality of service.

Lloyds Bank plc Registered Office: 25 Gresham Street, London EC2V 7HN. Registered in England and Wales no. 2065. Telephone: 0207 626 1500.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under Registration Number 119278.

We subscribe to The Lending Code; copies of the Code can be obtained from www.lendingstandardsboard.org.uk

Eligible deposits with us are protected by the Financial Services Compensation Scheme (FSCS). We are covered by the Financial Ombudsman Service (FOS). Please note that due to FSCS and FOS eligibility criteria not all Business customers will be covered.

Lloyds Banking Group includes companies using brands including Lloyds Bank, Halifax and Bank of Scotland and their associated companies. More information on Lloyds Banking Group can be found at www.lloydsbankinggroup.com